Ads

Gamestage Ads puts up to three partner products on a game's result card after a fan wins or finishes without losing: a shirt of the player the round was about, a cap of their team, a league ball. The panel is built into Stat Attack, Wages and the Wage Bill taster today, and adding it to your game is part of the approval below.

Products are in preview. They are not available to every game. Monterosa switches them on one game at a time, and a game shows nothing until it does.

Using them is subject to approval and to commercial terms agreed with Monterosa. Nothing in your workspace, your manifest or Studio turns them on.

The retail partner must approve each use. The products come from the retail partner's catalogue through Monterosa's Impact.com affiliate account, and the retail partner approves where its products appear. A game it has not approved shows no products.

Types of ad

Ads come in types, and a game is switched on for each type on its own. Products is the only type available. The others are planned and cannot be switched on.

Ask for products on your game

Ask from the command line, or from Partner products on the game's Settings tab in Stage. Both send the same request.

gamestage ads request the-limit --audience "Club fans in the UK, mostly adults" \
  --where "the club app and website" --countries "United Kingdom" --no-prize

Monterosa and the retail partner need four facts about the game:

Ads in a game with a prize need agreement on their own, because the terms of a prize promotion can forbid them. Say so with --prize, and add anything else with --note.

Monterosa takes the request to the retail partner, agrees terms with you, and switches products on for the game once both are settled. Asking does not switch anything on, and a game shows nothing until the retail partner has approved it.

If you do not want products in a game, run gamestage ads skip <game> or press Not for this game in Stage. Your agent then does not ask again for that game. You can still ask later.

If the command or Stage cannot reach Gamestage, email support@monterosa.co with the same four facts and the game's id.

Reporting on clicks and sales is not available to creators yet, so nothing here promises a share of commission. That is part of the terms you agree.

Follow your request

gamestage ads status <game> and the Stage panel say where the request is and what happens next.

Staff record every change with who made it and when.

What a fan sees

The panel is marked as an ad, with a badge beside its heading, and carries a line saying the links are affiliate links. Each product shows its picture, name, price and a button. A shirt printed for a player shows the printing first, "Rice 41 · Arsenal Third Shirt 2026-27", so the player's name is never what a long name loses. A product opens on the retailer's site in a new tab.

Products are checked every night, before any fan sees them, so the panel leaves out what would land badly: a rival's shirt, a player who has left the club, an item for children unless Monterosa allows them, anything about a new baby. The whole list is under How products are chosen.

How products are chosen

These decide which products a fan sees, in the order they apply. A fixed rule is written in code and does the same thing every time. An AI judgment is an answer from Jev, an AI model from TypeSafe, given about every product overnight and never while a fan waits. Monterosa staff see the same list in Stage, with each setting as it is now and what each did to last night's products.

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Change the words in Studio

A producer changes every word on the panel in Studio, under Wording, with no deploy. A game that has the panel fills these in when it deploys, and a box left empty keeps the game's own word. The examples below use neutral wording; check the current words in Studio before publishing.

On the Wage Bill taster the same words, less the heading with subject, are label_taster_shop_heading, label_taster_shop_badge, label_taster_shop_disclosure, label_taster_shop_button, label_taster_shop_link_description and label_taster_shop_competition, under Wording, Taster: shop.

The badge and the disclosure are required by advertising rules in the UK and the US. Rewording them is fine; removing what they say is not.

What Monterosa controls

These are set by Monterosa staff, not in Studio or the CLI. Product types, price, countries, scope, competitions and children's products can be set for all games at once or replaced for one game. Blocklists apply to every game.

The rules that have no setting are in How products are chosen.

The panel cannot tell yet which country a fan is in, so every fan sees the game's default country's products and prices.

Every change records who made it and when.

Privacy

A click is a plain link to the retailer, opened in a new tab. The link carries the game and the workspace so the sale can be attributed, and nothing that identifies the fan.

Showing the panel is recorded only when the fan has agreed to marketing in the consent banner, and only then if they have also agreed to analytics. There is no impression pixel.

The product pictures load from the retail partner's image server when the panel draws, so that server sees the fan's IP address before any click, as any image host does.